Warwick M
Fund Raising Manage. 2001 Apr;32(2):46-8.
When you set out to write a fund-raising letter, make sure you know precisely to whom you're writing and why--and be certain your letter makes that point just as clear to them as it is to you.
当你着手撰写筹款信时，要确保你确切知道你在给谁写信以及为何写信——并确保你的信对他们而言，就像对你而言一样清楚地表明这一点。
