Achieving clinical excellence.

Clinical excellence can be divided into three defining categories: procedures, systems, and communications. Six steps have been introduced to guide our journey. New systems will produce less stressful, more profitable dentistry, and with this commitment to clinical excellence, patient care will improve automatically. Evaluating our practices and making the necessary changes will bring significant rewards. In Designing the Future, Visions and Strategies, I state, "Maximum efficiency, profitability, and security, the rewards of business momentum, come only to those who start paddling early. To avoid dead water, we must view business strategies in the context of social, technological, and economic currents. It's the difference between actively engaging trends and being destroyed by them."