Sherman H D, Young S D
Harv Bus Rev. 2001 Jul-Aug;79(7):129-35, 146.
In the current economic climate, there is tremendous pressure--and personal incentive for managers--to report sales growth and meet investors' revenue expectations. As a result, more companies have been issuing misleading financial reports, according to the SEC, especially involving game playing around earnings. But it's shareholders who suffer from aggressive accounting strategies; they don't get a true sense of the financial health of the company, and when problems come to light, the shares they're holding can plummet in value. How can investors and their representatives on corporate boards spot trouble before it blows up in their faces? According to the authors, they should keep their eyes peeled for common abuses in six areas: revenue measurement and recognition, provisions and reserves for uncertain future costs, asset valuation, derivatives, related party transactions, and information used for bench-marking performance. If a disaster strikes, it will most likely be in one of these accounting minefields. This article examines the hazards of each minefield in turn, using examples like Metallgesellschaft, Xerox, MicroStrategy, and Lernout & Hauspie. It also provides a set of questions to ask in order to determine where a company's accounting practices might be overly aggressive. For those whose greatest interest is in fairly valuing the business--not presenting it in the best possible light--these questions are the first line of defense against creative accounting. Accounting game players are adroit, but it's both foolish and dangerous, contend the authors, to declare oneself ignorant and hence powerless against their machinations. They argue that members of corporate boards need to be financially literate.
在当前的经济形势下,经理们面临着巨大的压力——同时也有个人动机——去报告销售增长并满足投资者的营收预期。因此,根据美国证券交易委员会(SEC)的数据,越来越多的公司发布误导性财务报告,尤其是在盈利方面玩弄手段。但激进的会计策略让股东受损;他们无法真正了解公司的财务健康状况,而当问题曝光时,他们持有的股票价值可能会暴跌。投资者及其在公司董事会中的代表如何在麻烦降临之前发现问题呢?作者认为,他们应该留意六个领域中常见的违规行为:收入计量与确认、不确定未来成本的拨备与准备金、资产估值、衍生品、关联方交易以及用于业绩基准比较的信息。如果灾难降临,很可能会出现在这些会计雷区中的一个。本文依次审视每个雷区的风险,以梅塔铝业公司、施乐公司、微策略公司和语言科技公司为例。它还提供了一系列问题,以便确定一家公司的会计做法是否可能过于激进。对于那些最关心企业公平估值——而非将其呈现出最佳面貌——的人来说,这些问题是抵御创造性会计的第一道防线。会计手段操纵者很精明,但作者认为,宣称自己无知从而对他们的阴谋无能为力既愚蠢又危险。他们认为公司董事会成员需要具备财务知识。