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[同步与顺序信息呈现中的确认性信息搜索]

[Confirmatory information search in simultaneous vs. sequential information presentation].

作者信息

Jonas E, Schulz-Hardt S, Frey D

机构信息

Ludwig-Maximilians-Universität München.

出版信息

Z Exp Psychol. 2001;48(3):239-47.

Abstract

After having made a preliminary or final decision, people prefer information that supports their chosen alternative to information that conflicts with their choice. Jonas, Schulz-Hardt, Frey, and Thelen (in press) found that sequential presentation of information leads to an even stronger preference for supporting information than the traditional form of simultaneous presentation. Their proposed explanation for this effect was that sequential presentation induces a focus on the prior decision, thereby increasing commitment to this decision. The present experiment was designed to rule out an alternative explanation: Being repeatedly confronted with pieces of information to select from could induce the participants to search for more information than they consider to be necessary, and because less effort is required to process supporting information the additional information requests are predominantly for these supporting pieces of information. To test this alternative explanation, in the present experiment--as in the Jonas et al. (in press) experiments--simultaneous vs. sequential information presentation following a preliminary decision was manipulated. In contrast to the former experiments, this time the number of information requests was fixed: Participants in both conditions had to choose 8 out of 16 pieces of information. The results show that once again a stronger preference for supporting information arises when the information is presented sequentially compared to simultaneously. The alternative explanation mentioned above could thus be ruled out.

摘要

在做出初步或最终决定后,人们更喜欢支持其所选选项的信息,而非与其选择相冲突的信息。乔纳斯、舒尔茨 - 哈特、弗雷和特伦(即将发表)发现,与传统的同时呈现信息的形式相比,顺序呈现信息会导致对支持性信息的偏好更加强烈。他们对这种效应提出的解释是,顺序呈现会引发对先前决定的关注,从而增强对该决定的承诺。本实验旨在排除另一种解释:反复面对可供选择的多条信息可能会促使参与者搜索比他们认为必要的更多信息,而且由于处理支持性信息所需的努力较少,额外的信息请求主要针对这些支持性信息。为了检验这种替代解释,在本实验中——与乔纳斯等人(即将发表)的实验一样——对初步决定后信息的同时呈现与顺序呈现进行了操控。与之前的实验不同,这次信息请求的数量是固定的:两种条件下的参与者都必须从16条信息中选择8条。结果表明,与同时呈现信息相比,当信息顺序呈现时,对支持性信息的偏好再次增强。因此,可以排除上述替代解释。

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