Mark Health Serv. 2001 Fall;21(3):16-22.
In his new book, futurist Russell C. Coile Jr. presents predictions about seven aspects of health care for the next five years. Aided by a panel of health care experts, he analyzes likely developments in health care consumerism, technology, managed care, and other areas that raise a number of issues for health care marketers. Even if only a few of these predictions come true, marketers will be forced to rethink some of their techniques to adapt to this rapidly changing environment.
未来学家小拉塞尔·C·科伊尔在他的新书中对未来五年医疗保健的七个方面进行了预测。在一组医疗保健专家的协助下，他分析了医疗保健消费主义、技术、管理式医疗以及其他领域可能出现的发展情况，这些发展给医疗保健营销人员带来了诸多问题。即使这些预测中只有少数能够成真，营销人员也将被迫重新思考他们的一些策略，以适应这一迅速变化的环境。
