[The advertisements of drug in newspaper by Ginkou Kishida].

Ginko Kishida, who was a journalist formerly, took advantage of newpaper to publicize ophthalmicus. He put an advertisement expressed by only characters in Yokohama-mainichi-shinbun just founded. After that, he employed advertisement with illustration. In the beginning, the advertisement laid stress on spreading the name of the ophthalmicus, "Seikisui." The advertisement published in Meiji 8th, appealed variation of ophthalmic diseases and their causes, besides it expressed effective of "Seikisui." His contributions to convey the information of drug were difficult to distinguish between advertisement and articles. Nowadays, advertisement of drug imitating the articles are popular. Needless to say, Ginko Kishida was the pioneer of the style of present advertisement of drug.