Olden Peter C, Roggenkamp Susan D, Luke Roice D
Graduate Health Administration Program, University of Scranton, Pennsylvania, USA.
Health Care Manage Rev. 2002 Spring;27(2):33-49. doi: 10.1097/00004010-200204000-00004.
In past years, many SHAs formed in local urban markets to better compete for managed care contracts. In response to 1990s forces, these SHAs appear to have adapted product, production, and selling orientations to their markets, aimed at large institutional purchasers of health care. However, health care markets have evolved differently than anticipated. SHAs and their hospitals should now adopt the marketing orientation and focus more on patients and enrollees.
在过去几年里，许多地方城市市场形成了战略卫生联盟（SHAs），以便更好地争夺管理式医疗合同。为应对20世纪90年代的各种力量，这些战略卫生联盟似乎已使其产品、生产和销售导向适应其市场，目标是医疗保健的大型机构购买者。然而，医疗保健市场的发展与预期不同。战略卫生联盟及其医院现在应采用营销导向，更多地关注患者和参保人。
