Duma O
Disciplina de Sănătate Publică şi Management, Facultatea de Medicină, Universitatea de Medicină şi Farmacie Gr.T. Popa Iaşi.
Rev Med Chir Soc Med Nat Iasi. 2001 Jul-Sep;105(3):549-51.
AIDS is the first international mass media disease. Throughout the world, most people have learned more about AIDS from radio, television and the press than from personal contacts with health professionals. Mass media AIDS materials influence behavior most when they are designed and developed for different segments of the audience, with the specific needs and concerns of those segments in mind. In the past mass media evoked fear, anxiety and other negative emotional responses to AIDS and didn't proposed practical and realistic ways of action. The journalists made frequently distinctions between innocent victims of HIV, that are infants and recipients of infected blood or blood products through health care, and other "guilty" infected people such as gays, sex workers or african people. Mass media can change behavior and if journalists accept their responsibility in presenting the news, the publicity about AIDS may have a great and positive impact in HIV/AIDS.
艾滋病是第一种通过国际大众媒体传播的疾病。在全世界，大多数人更多地是从广播、电视和报纸上了解艾滋病，而不是通过与卫生专业人员的个人接触。大众媒体的艾滋病宣传材料若针对不同受众群体进行设计和制作，并考虑到这些群体的具体需求和关切，对行为的影响最大。过去，大众媒体引发了人们对艾滋病的恐惧、焦虑和其他负面情绪反应，却没有提出切实可行的行动方式。记者们经常对艾滋病无辜受害者（如婴儿以及通过医疗保健接受受感染血液或血液制品的人）和其他“有罪”的感染者（如同性恋者、性工作者或非洲人）进行区分。大众媒体能够改变行为，如果记者们承担起报道新闻的责任，那么有关艾滋病的宣传可能会对艾滋病毒/艾滋病产生巨大而积极的影响。
