O'Toole Barbara, Richter John P
Larson-Allen Health Care Group, Charlotte, North Carolina, USA.
Caring. 2002 Jul;21(7):28-9.
Home care organizations today have realized the importance of market-driven strategic planning. The strategies developed are unique to the specific organization doing the planning after careful consideration of the characteristics of its marketplace. In addition to a competitive analysis that analyzes the capabilities of competing organizations, the agency must consider the external dynamics occurring within the home care community.