McDonald R B
Coopers & Lybrand LLP, Chicago, IL, USA.
Healthc Financ Manage. 1998 Jul;52(7):43-6.
Changing market conditions are challenging healthcare organizations to determine how to allocate resources and make operational planning decisions to prepare for future changes. A vital part of meeting these challenges is understanding the impact of market stages, and using that knowledge to build effective business strategies. Financial modeling that includes market-stage information provides insight into market opportunities and presents a clearer picture of the organizational changes that will need to be implemented at each stage. Effective strategic action should take into account critical success factors in market responsiveness, organizational responsiveness, operational effectiveness, and financial strength.
不断变化的市场环境给医疗保健机构带来了挑战，要求它们确定如何分配资源并做出运营规划决策，以应对未来的变化。应对这些挑战的一个关键部分是了解市场阶段的影响，并利用这些知识制定有效的商业战略。包含市场阶段信息的财务模型能够洞察市场机会，并更清晰地呈现出在每个阶段需要实施的组织变革。有效的战略行动应考虑市场响应能力、组织响应能力、运营效率和财务实力等关键成功因素。
