“‘这在拉什发生’”荣获公共关系协会最高奖项。整合营销活动提升了拉什长老会圣卢克医疗中心的影响力。
'It's happening at Rush' wins top PRSA award. Integrated marketing effort boosts Rush-Presbyterian-St. Luke's.
作者信息
Rees Tom
出版信息
Profiles Healthc Mark. 2002 Jul-Aug;18(4):33-9, 3.
PMID:12134408
Abstract
An award-winning integrated marketing campaign for Rush-Presbyterian-St. Luke's Medical Center, Chicago, showcases the institution's research and developments. Each edition of its 50-part series of print ads features a different case study. These are being promoted through internal communications and also with highly visible collateral materials.
摘要
为芝加哥的拉什长老会圣卢克医疗中心开展的一场屡获殊荣的整合营销活动，展示了该机构的研究与发展成果。其50期系列平面广告的每一版都以一个不同的案例研究为特色。这些广告通过内部沟通以及极具视觉冲击力的宣传材料进行推广。
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