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避孕套广告计划投放电视。

Condom ads slated for TV.

出版信息

Sun. 1987 Feb 20:4D.

PMID:12269166
Abstract

3 CBS-owned television stations and NBC's New York television station announced yesterday that they would begin accepting condom advertising. In addition, the ABC network announced it will begin running a 30-second public service message with Dr. C. Everett Koop, the US surgeon general, saying that condoms are the best protection against sexual transmission of AIDS. CBS said it will allow the 4 television stations and 18 radio stations it owns to accept condom advertising based on the attitudes of the local viewing or listening community. WCBS-TV in New York, WCAU-TV in Philadelphia and KCBS-TV in Los Angeles said they would accept such ads. CBS also owns a television station in Chicago. WCAU will air condom ads after 11 p.m. only, beginning probably next week, said Paul Webb, a station spokesman. "We recognize the legitimate sensitivities of some members of the community in regard to this issue," said Steve Cohen, the WCAU general manager. "However, it is the judgment of this station that the importance of providing information about the AIDS epidemic and means of prevention is an overriding consideration." NBC's New York television station, WNBC, announced that it will accept condom advertising and public service announcements.

摘要

三家哥伦比亚广播公司(CBS)旗下的电视台以及美国全国广播公司(NBC)的纽约电视台昨日宣布,它们将开始接受避孕套广告。此外,美国广播公司(ABC)电视网宣布,将开始播放一段时长30秒的公益广告,广告中美国卫生局局长C. 埃弗雷特·库普博士称,避孕套是预防性传播艾滋病的最佳防护用品。CBS表示,将根据当地收视或收听群体的态度,允许其旗下的4家电视台和18家广播电台接受避孕套广告。纽约的WCBS电视台、费城的WCAU电视台和洛杉矶的KCBS电视台表示,它们将接受此类广告。CBS在芝加哥也拥有一家电视台。该电视台发言人保罗·韦伯表示,WCAU电视台可能从下周开始,仅在晚上11点之后播放避孕套广告。WCAU电视台总经理史蒂夫·科恩称:“我们认识到社区中一些成员在这个问题上合理的敏感态度。然而,本电视台认为,提供有关艾滋病疫情及预防手段信息的重要性是首要考虑因素。”NBC的纽约电视台WNBC宣布,它将接受避孕套广告及公益公告。

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