你准备好投资业务发展了吗？
Are you ready to invest in business development?
作者信息
Mack Ken E
机构信息
DMI Transitions, Inc., Brecksville, Ohio, USA.
出版信息
Healthc Financ Manage. 2002 Oct;56(10):70-4.
PMID:12373958
Abstract
A hospital's strategy to increase market share should focus on physicians and the hospital's community. Organization managers should actively seek to enhance relations with physicians. The hospital should seek opportunities to collaborate with physicians. Promotional budgets should focus on informing consumers about service areas that interest them most, such as emergency and obstetrics services. A sales strategy should focus on acquainting community physicians with the hospital's specialists.
摘要
医院提高市场份额的策略应聚焦于医生和医院所在社区。组织管理者应积极寻求加强与医生的关系。医院应寻找与医生合作的机会。促销预算应着重向消费者宣传他们最感兴趣的服务领域，如急诊和产科服务。销售策略应着重让社区医生了解医院的专家。
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