MEPs reject US-style direct advertising of drugs.
作者信息
Watson Rory
出版信息
BMJ. 2002 Nov 2;325(7371):990. doi: 10.1136/bmj.325.7371.990/a.
Abstract
摘要
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MEPs reject US-style direct advertising of drugs.欧洲议会议员拒绝美式药品直接广告。
BMJ. 2002 Nov 2;325(7371):990. doi: 10.1136/bmj.325.7371.990/a.
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Direct-to-consumer drug information in Europe.欧洲面向消费者的药品信息。
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Experimenting with direct-to-consumer advertising.尝试直接面向消费者的广告宣传。
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Efforts to ban direct-to-consumer advertising in New Zealand: a call to action.新西兰禁止直接面向消费者广告的努力：行动呼吁。
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UK consumers reject direct advertising to patients by drug industry.英国消费者拒绝制药行业直接面向患者进行广告宣传。
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The European pharmaceutical industry: coming to a screen near you?欧洲制药行业：会出现在你身边的屏幕上吗？
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