Cognitive and strategic processes in small groups: effects of anonymity of the self and anonymity of the group on social influence.

Two studies examined cognitive and strategic processes of social influence in small groups. A first study showed that anonymity of in-group members to the self cognitively enhanced the perceived unity or entitativity of the group, while the interpersonal attraction to group members decreased. A second study showed that anonymity of the self to the group strategically enhanced differentiation from the group on non-normative dimensions. Overall, it was found that strategic and cognitive processes interact to produce social influence within the group. Implications for theories of social influence in groups are discussed.