Rees Tom
Profiles Healthc Mark. 2002 Nov-Dec;18(6):1, 4-8, 3.
NewYork Methodist Hospital, Brooklyn, N.Y., takes the top award for this year's competition. Running close behind are The Children's Hospital of Philadelphia, second place; and Evangelical Community Hospital, Lewisburg, Pa., third place. While there are considerable differences among these institutions and their approaches to an annual report, they share some common qualities: all are attractive products which meet their objectives. They all produce strong, positive impressions through clear language and imagery. Incidentally, New York Methodist was the very first hospital to submit a report in this year's competition--a factor which played no part in the judging for awards!