Stamm Karen, Williams John W, Noël Polly Hitchcock, Rubin Rita
Department of Medicine/Division of General Medicine, University of Texas Health Science Center at San Antonio, San Antonio, Tex 78229-4404, USA.
J Gen Intern Med. 2003 Feb;18(2):138-45. doi: 10.1046/j.1525-1497.2003.20220.x.
News reports are the way that most people, including many physicians and scientists, first learn about new developments in medicine. Because these reports can raise awareness, influence behavior, and confer credibility, physicians should share responsibility with the media for accurate reporting. Physicians can work with reporters to avoid sensationalizing tentative findings, overstating benefits, and making inappropriate generalizations. This article includes pragmatic suggestions for crafting effective news releases and explaining numerical data. It details "rules of the road" for interviews. Working collaboratively with news reporters to improve the quality of medical stories in the lay press benefits patients and physicians alike.
新闻报道是包括许多医生和科学家在内的大多数人了解医学新进展的首要途径。由于这些报道能够提高认知度、影响行为并赋予可信度,医生应与媒体共同承担准确报道的责任。医生可以与记者合作,避免对初步研究结果进行耸人听闻的报道、夸大益处以及进行不恰当的归纳总结。本文包含了撰写有效新闻稿和解释数值数据的实用建议。它详细说明了采访的“注意事项”。与新闻记者合作以提高大众媒体上医学报道的质量,对患者和医生都有益处。