Rees Tom
Profiles Healthc Mark. 2003 Jul-Aug;19(4):9-13, 3.
A targeted marketing program at Baptist Hospital East, Louisville, Ky., has worked successfully to strengthen the hospital's relationships with the employers and employees in the hospital's marketing area. Also, the program strengthens Baptist East's BaptistWorx occupational medicine program and complements the hospital's traditional advertising.
肯塔基州路易斯维尔市浸信会东医院实施的一项定向营销计划取得了成功，加强了该医院与医院营销区域内雇主和员工的关系。此外，该计划还强化了浸信会东医院的BaptistWorx职业医学项目，并补充了医院的传统广告宣传。
