Spiegelman Paul
The Beryl Companies, Dallas, USA.
Healthc Financ Manage. 2003 Aug;57(8):60-6.
Accurate measurements of marketing ROI can highlight which marketing projects are most effective in enhancing revenue. Calls to call centers can be documented and matched with patient records. Extensive recordkeeping and reporting capabilities are available with call center software packages. Callers to call centers tend to be more engaged than other healthcare consumers.
准确衡量营销投资回报率可以突出哪些营销项目在增加收入方面最有效。打入呼叫中心的电话可以被记录下来并与患者记录相匹配。呼叫中心软件包具备广泛的记录保存和报告功能。呼叫中心的来电者往往比其他医疗保健消费者更积极参与。
