Swan John E, Richardson Lynne D, Hutton James D
University of Alabama at Birmingham, USA.
Health Care Manage Rev. 2003 Jul-Sep;28(3):254-64. doi: 10.1097/00004010-200307000-00006.
This article investigates the effects of appealing hospital rooms on patient evaluations of hospital services. A field study contrasting appealing and typical rooms finds that appealing rooms result in more positive patient evaluations of physicians and nurses, as well as more favorable patient judgments of the service.
本文研究了具有吸引力的病房对患者对医院服务评价的影响。一项对比具有吸引力的病房和普通病房的实地研究发现,具有吸引力的病房会使患者对医生和护士的评价更积极,对服务的判断也更有利。