Fuller Margaret, Beauregard Cindy
7-Eleven, Inc., Dallas, USA.
Benefits Q. 2003;19(3):23-7.
This article describes 7-Eleven's success in offering Web-based health care enrollment to its diverse workforce, which made the introduction of such service delivery strategy unusually challenging. Through its efforts, 7-Eleven was able to meet several important objectives, including helping employees better appreciate the value of their benefits, providing employees with increased services and convenience, and encouraging employees to make more cost-effective choices in their health care coverage.
本文介绍了7-11便利店在为其多元化员工队伍提供基于网络的医疗保健注册服务方面取得的成功，这使得引入这种服务提供策略面临异常挑战。通过努力，7-11便利店实现了几个重要目标，包括帮助员工更好地认识其福利的价值、为员工提供更多服务和便利，以及鼓励员工在医疗保险覆盖范围方面做出更具成本效益的选择。
