Burgmer M, Driesch G, Heuft G
Klinik und Poliklinik für Psychosomatik und Psychotherapie, Universitätsklinikum Münster, Domagkstrasse 22, 48149 Münster.
Nervenarzt. 2003 May;74(5):440-4. doi: 10.1007/s00115-003-1489-2.
A new depressive entity called the "Sisi syndrome," named in reference to the former empress of Austria, was introduced by a drug company in 1998. Their advertising campaign presents information about nosology, symptoms, and recommended therapy. We review the relevant literature about this syndrome and are not able to confirm the statements about it. The lack of scientific proof of it as an independent entity of depression stands in contrast to the widespread media coverage in Germany, which was organized by a public relations company. Therefore, we discuss new kinds of marketing strategies ("disease mongering") by drug companies and conclude with some preventive recommendations.
1998年，一家制药公司提出了一种名为“茜茜公主综合征”的新型抑郁症，该名称源自奥地利前皇后。他们的广告活动介绍了疾病分类学、症状及推荐疗法等信息。我们查阅了有关该综合征的相关文献，但无法证实关于它的说法。它作为一种独立的抑郁症实体缺乏科学依据，这与德国由一家公关公司组织的广泛媒体报道形成了鲜明对比。因此，我们讨论了制药公司的新型营销策略（“疾病兜售”）并给出了一些预防性建议。
