Botvin Judith D
Profiles Healthc Mark. 2003 Sep-Oct;19(5):10-4, 3.
Fairview Hospital, Cleveland, enjoyed its image as 'the baby hospital,' but needed to expand public awareness. It uses the baby image in a multi-media campaign, "Moving Life Ahead," which will continue through 2004 to promote its growing range of specialty services. Fairview Hospital is part of the Cleveland Clinic System.