Rees T
Profiles Healthc Mark. 1997 Nov-Dec;13(6):1, 4-8.
Good samaritan Hospital Medical Center in West Islip, N.Y. has created a solid reputation as a community hospital noted for its compassionate care, especially as it relates to mother/baby wellness. But, in the increasingly competitive health care world, it's necessary to aggressively market services. Good Samaritan in the last decade built "institutes of excellence" as is telling the community about them in a coordinated multiplicity of strategies using nearly every facet of marketing communications and advertising.
纽约州西伊斯利普的善邻医院医疗中心作为一家社区医院，以其充满关怀的护理，尤其是在母婴健康方面，赢得了稳固的声誉。但是，在竞争日益激烈的医疗保健领域，积极营销服务是很有必要的。善邻医院在过去十年中建立了“卓越研究所”，并通过运用营销传播和广告的几乎每个方面，以协调一致的多种策略向社区宣传这些研究所。
