Botvin Judith D
Profiles Healthc Mark. 2003 Sep-Oct;19(5):20-4.
Nearly half the residents in the shore area surrounding Beebe Medical Center, Lewes, Del., live there part-time. This year, the Beebe Medical Foundation initiated a campaign to familiarize these "summer friends" with the hospital's services and its need for financial support. Marketers developed a package of gifts and specially-designed print materials for foundation members to distribute personally.
在特拉华州刘易斯市比贝医疗中心周边的海岸地区，近一半居民只是部分时间居住在那里。今年，比贝医疗基金会发起了一项活动，让这些“夏季朋友”了解医院的服务以及医院对资金支持的需求。营销人员为基金会成员开发了一套礼品和专门设计的印刷材料，以便他们亲自分发。
