是否进行直接面向消费者的广告宣传？直接面向消费者的广告宣传似乎像是一张徒劳无功的药方。 - Suppr

To DTC or not to DTC? Direct-to-consumer advertising can seem like a prescription for futility.

Shankland Sally

Mark Health Serv. 2003 Winter;23(4):44.

Abstract

摘要

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