Yavas Ugur, Romanova Natalia
East Tennessee State University, Johnson City, TN 37614, USA.
J Hosp Mark Public Relations. 2003;14(2):37-51. doi: 10.1300/J375v14n02_04.
This article reports on the results of a survey which investigated the nature of relationships between hospital and multihospital organization-centered factors and background characteristics, and multihospital organization effectiveness. Canonical correlation is employed in analyzing the data. Results and their implications are discussed.