Organizational control and the status of marketing in multihospital systems.
作者信息
Tucker L R, Zaremba R A
机构信息
Barney School of Business Administration, University of Hartford, Connecticut.
出版信息
Health Care Manage Rev. 1991 Winter;16(1):41-56.
PMID:2004910
Abstract
Research on organizational control and multihospital systems has focused on operational and performance characteristics. Little attention has been directed to the role of marketing as an operational strategy. This article examines the practice of marketing across interorganizational types and develops comparative profiles.
摘要
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