Parker Demetrius M
Public Affairs & Media Relations, Cancer Control Initiatives, Georgia Department of Human Resources, Division of Public Health, 2 Peachtree St NW, Suite 16-262, Atlanta, GA 30303-3142, USA.
Prev Chronic Dis. 2004 Jul;1(3):A09. Epub 2004 Jun 15.
The Georgia Cancer Awareness and Education Campaign was launched in September 2002 with the goals of supporting cancer prevention and early detection efforts, heightening awareness of and understanding about the five leading cancers among Georgia residents, and enhancing awareness and education about the importance of proper nutrition, exercise, and healthy lifestyles. The inaugural year of the campaign is outlined, beginning with adherence to the public health principles of surveillance, risk factor identification, intervention evaluation, and implementation. A strategic and integrated communications campaign, using tactics such as paid advertising, public service announcements, local community relations, media releases, a documentary film, special events, and other components, is described in detail with links to multimedia samples. With an estimated budget of 3.1 million dollars, the first year of the campaign focuses on breast and cervical cancer screening and early detection.
佐治亚州癌症意识与教育运动于2002年9月发起，目标是支持癌症预防和早期检测工作，提高佐治亚州居民对五种主要癌症的认识和理解，并增强对适当营养、运动和健康生活方式重要性的认识与教育。概述了该运动的第一年，首先是坚持监测、风险因素识别、干预评估和实施等公共卫生原则。详细描述了一项战略综合传播运动，该运动采用付费广告、公益广告、当地社区关系、媒体发布、纪录片、特别活动等策略及其他组成部分，并提供了多媒体样本链接。该运动第一年的预算估计为310万美元，重点是乳腺癌和宫颈癌筛查及早期检测。
