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To inform or persuade? Direct-to-consumer advertising of prescription drugs.

作者信息

Berndt Ernst R

机构信息

Massachusetts Institute of Technology, Cambridge, USA.

出版信息

N Engl J Med. 2005 Jan 27;352(4):325-8. doi: 10.1056/NEJMp048357.

DOI:10.1056/NEJMp048357

PMID:15673797

Abstract

摘要

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To inform or persuade? Direct-to-consumer advertising of prescription drugs.

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