1998 - 2002年黑人、拉丁裔和白人杂志中的香烟广告：一项探索性调查。
Cigarette advertising in Black, Latino, and White magazines, 1998-2002: an exploratory investigation.
作者信息
Landrine Hope, Klonoff Elizabeth A, Fernandez Senaida, Hickman Norval, Kashima Kennon, Parekh Bina, Thomas KaMala, Brouillard Catherine R, Zolezzi Michelle, Jensen Jennifer A, Weslowski Zorahna
机构信息
Joint Doctoral Program in Clinical Psychology, San Diego State University, 6363 Alvarado Court, San Diego, CA 92120, USA.
出版信息
Ethn Dis. 2005 Winter;15(1):63-7.
OBJECTIVE
To examine the number, type (menthol vs non-menthol), brand (Black, White, Women's, Other), and size of cigarette ads in Black, Latino, and White magazines.
METHOD
Analysis of digital photographs of 274 cigarette ads appearing in Ebony (Black), People (White), and People in Spanish (Latino) for the 4.5-year period of January 1998 to August 2002.
RESULTS
Black magazines were 9.8 times and Latino magazines 2.6 times more likely than White magazines to contain ads for menthol cigarettes. Black and Latino magazines also contained significantly more ads for brands (Virginia Slims) that target women.
CONCLUSIONS
The tobacco industry continues to target Blacks with menthol cigarette ads, appears now to be targeting Latinos similarly, and targets Black and Latino women with additional, tailored cigarette ads.
目的
研究黑人、拉丁裔和白人杂志中香烟广告的数量、类型（薄荷醇香烟与非薄荷醇香烟）、品牌（黑色、白色、女性款、其他）及尺寸。
方法
分析1998年1月至2002年8月这4.5年期间出现在《乌木》（黑人杂志）、《人物》（白人杂志）和《西班牙人》（拉丁裔杂志）上的274则香烟广告的数码照片。
结果
黑人杂志刊登薄荷醇香烟广告的可能性是白人杂志的9.8倍，拉丁裔杂志是白人杂志的2.6倍。黑人杂志和拉丁裔杂志中针对女性的品牌（弗吉尼亚细支烟）广告也显著更多。
结论
烟草行业继续用薄荷醇香烟广告针对黑人，现在似乎也同样针对拉丁裔，并用更多定制的香烟广告针对黑人女性和拉丁裔女性。
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