Mooney Helen
Health Serv J. 2005 Feb 24;115(5944):5, 1.
The Department of Health has created a central 'marketing intelligence unit' to teach NHS trusts how to strengthen their reputations as they compete to win patients. Sir Nigel Crisp said last week that organisations would have to become more savvy in marketing and advertising themselves if they are to succeed when choice and payment by results are rolled out.
卫生部设立了一个中央“营销情报部门”，以指导国民保健服务信托机构在争夺患者的竞争中如何提升自身声誉。奈杰尔·克里斯普爵士上周表示，如果要在推行选择就医和按疗效付费制度时取得成功，各机构就必须在营销和自我宣传方面更加精明。
