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Direct-to-consumer advertising: a haphazard approach to health promotion.

作者信息

Hollon Matthew F

出版信息

JAMA. 2005 Apr 27;293(16):2030-3. doi: 10.1001/jama.293.16.2030.

DOI:10.1001/jama.293.16.2030
PMID:15855439
Abstract
摘要

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Direct-to-consumer advertising: a haphazard approach to health promotion.直接面向消费者的广告：一种随意的健康促进方式。
JAMA. 2005 Apr 27;293(16):2030-3. doi: 10.1001/jama.293.16.2030.
2
Promotion of prescription drugs to consumers.向消费者推广处方药。
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3
News media coverage of direct-to-consumer pharmaceutical advertising: implications for countervailing powers theory.新闻媒体对直接面向消费者的药品广告的报道：对抵消力量理论的影响。
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4
MSJAMA: challenges in regulating direct-to-consumer advertising.
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5
MSJAMA: the rise of direct-to-consumer advertising of prescription drugs in the United States.《美国医学会杂志》：美国处方药直接面向消费者广告的兴起
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6
The economics of direct-to-consumer advertising of prescription-only drugs: prescribed to improve consumer welfare?仅凭处方销售药品的直接面向消费者广告的经济学：旨在改善消费者福利？
J Health Serv Res Policy. 2003 Oct;8(4):237-44. doi: 10.1258/135581903322403317.
7
Direct-to-consumer advertising--education or emotion promotion?直接面向消费者的广告——是教育还是情感促销？
N Engl J Med. 2002 Feb 14;346(7):524-6. doi: 10.1056/NEJM200202143460713.
8
Awareness of and attitudes toward direct-to-consumer prescription drug advertising among young adults.年轻人对直接面向消费者的处方药广告的认知与态度。
Health Mark Q. 2014;31(3):231-45. doi: 10.1080/07359683.2014.936291.
9
Direct-to-consumer ads can influence behavior. Advertising increases consumer knowledge and prescription drug requests.直接面向消费者的广告会影响行为。广告增加了消费者的知识和处方药需求。
Mark Health Serv. 1998 Summer;18(2):26-32.
10
Update on direct-to-consumer advertising of prescription drugs.
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Eye-Tracking Evidence that Happy Faces Impair Verbal Message Comprehension: The Case of Health Warnings in Direct-to-Consumer Pharmaceutical Television Commercials.眼动追踪证据表明，笑脸会损害言语信息理解：以面向消费者的药品电视广告中的健康警示为例。
Int J Advert. 2017;36(1):82-106. doi: 10.1080/02650487.2016.1196030. Epub 2016 Jul 4.
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Direct-to-Consumer Drug Advertisements Can Paradoxically Increase Intentions to Adopt Lifestyle Changes.直接面向消费者的药品广告可能会自相矛盾地增加人们采取生活方式改变的意愿。
Front Psychol. 2016 Oct 3;7:1533. doi: 10.3389/fpsyg.2016.01533. eCollection 2016.
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Feeling Is Believing: Evaluative Conditioning and the Ethics of Pharmaceutical Advertising.感觉即相信：评价性条件反射与药品广告伦理
J Bioeth Inq. 2016 Jun;13(2):271-9. doi: 10.1007/s11673-016-9702-8. Epub 2016 Jan 27.
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Do Prescription Drug Ads Tell Consumers Enough About Benefits and Side Effects? Results From the Health Information National Trends Survey, Fourth Administration.处方药广告是否向消费者充分告知了益处和副作用？来自第四次健康信息全国趋势调查的结果。
J Health Commun. 2015;20(12):1391-6. doi: 10.1080/10810730.2015.1018635. Epub 2015 Jun 29.
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Measuring Exposure to Direct-to-Consumer Advertising-A Validation Study in the Context of Cancer-Related Treatment Advertising.衡量直接面向消费者的广告曝光度——癌症相关治疗广告背景下的一项验证研究
Commun Methods Meas. 2014 Jan 1;8(1):52-78. doi: 10.1080/19312458.2013.873780.