Barabási Albert-László
Center for Complex Networks Research and Department of Physics, University of Notre Dame, Indiana 46556, USA.
Nature. 2005 May 12;435(7039):207-11. doi: 10.1038/nature03459.
The dynamics of many social, technological and economic phenomena are driven by individual human actions, turning the quantitative understanding of human behaviour into a central question of modern science. Current models of human dynamics, used from risk assessment to communications, assume that human actions are randomly distributed in time and thus well approximated by Poisson processes. In contrast, there is increasing evidence that the timing of many human activities, ranging from communication to entertainment and work patterns, follow non-Poisson statistics, characterized by bursts of rapidly occurring events separated by long periods of inactivity. Here I show that the bursty nature of human behaviour is a consequence of a decision-based queuing process: when individuals execute tasks based on some perceived priority, the timing of the tasks will be heavy tailed, with most tasks being rapidly executed, whereas a few experience very long waiting times. In contrast, random or priority blind execution is well approximated by uniform inter-event statistics. These finding have important implications, ranging from resource management to service allocation, in both communications and retail.
许多社会、技术和经济现象的动态变化是由人类个体行为驱动的,这使得对人类行为的定量理解成为现代科学的核心问题。当前用于风险评估到通信等领域的人类动态模型假定,人类行为在时间上是随机分布的,因此可以用泊松过程很好地近似。相比之下,越来越多的证据表明,从通信到娱乐和工作模式等许多人类活动的时间安排遵循非泊松统计,其特征是由长时间不活动分隔的快速发生事件的突发。在这里我表明,人类行为的突发性质是基于决策的排队过程的结果:当个体根据某种感知到的优先级执行任务时,任务的时间安排将是重尾的,大多数任务会迅速执行,而少数任务会经历非常长的等待时间。相比之下,随机或无优先级的执行可以用均匀的事件间统计很好地近似。这些发现具有重要意义,从资源管理到服务分配,在通信和零售领域都是如此。