Farr A Celeste, Witte Kim, Jarato Kassa, Menard Tiffany
Department of Communication, North Carolina State University, 201 K Winston Hall, Raleigh, NC 27695-8104, USA.
J Health Commun. 2005 Apr-May;10(3):225-35. doi: 10.1080/10810730590934244.
An effective vehicle to change behaviors is entertainment education. To demonstrate entertainment education effects, researchers must first indicate that participants have been exposed to their program. Exposure to effective programs has been associated with increases in knowledge about program topics, attitude change, and self-efficacious perceptions. The purpose of this study was to develop and test a new exposure technique that accurately and precisely determines direct exposure levels to Ethiopia's Journey of Life. Overall, the study found very high listenership, storyline recall, liking of the program, and strong desire to change behavior while maintaining low error rates in terms of verbatim recall of storylines and reported listenership to a fictitious program.
改变行为的一种有效手段是娱乐教育。为了证明娱乐教育的效果，研究人员必须首先表明参与者已经接触过他们的节目。接触有效节目与对节目主题的知识增加、态度改变和自我效能感认知有关。本研究的目的是开发并测试一种新的接触技术，该技术能准确精确地确定对《埃塞俄比亚的生命之旅》的直接接触水平。总体而言，该研究发现收听率很高、故事情节回忆良好、对节目的喜爱度高，并且有强烈的改变行为的愿望，同时在故事情节逐字回忆和虚构节目的报告收听率方面保持低错误率。
