Salivary cortisol changes in humans after winning or losing a dominance contest depend on implicit power motivation.

In two studies, one with an all-male German sample and the other with a mixed-sex U.S. sample, subjects competed in pairs on reaction time-based cognitive tasks. Participants were not aware that contest outcome was experimentally varied. In both studies, implicit power motivation, defined as the non-conscious need to dominate or have impact on others, predicted changes in salivary cortisol from before to after the contest. Increased cortisol post-contest was associated with high levels of power motivation among losers but with low levels of power motivation among winners, suggesting that a dominance success is stressful for low-power individuals, whereas a social defeat is stressful for high-power individuals. These results emerged only in participants tested in the afternoon, possibly because of greater variability in cortisol in the morning due to the rapid decline after the morning peak. These studies add to the evidence that individual differences greatly influence whether a social stressor like losing a contest activates the HPA axis in humans.