Hill Teresa D, Wise Gregory R, Wilson Teri N, Berkel Hans J
Cancer Prevention Institute, and Wright State University School of Medicine, Dayton, Ohio, USA.
Health Promot Pract. 2006 Apr;7(2):243-51. doi: 10.1177/1524839905278904.
The tracking of public opinion can be a critical component of antitobacco campaigns, such as efforts to enact citywide Clean Indoor Air legislation. Grassroots tobacco control coalitions that work locally to promote smoke-free environments typically encompass individuals from a wide range of public health fields. Although knowledgeable, volunteer groups lack the financial resources to evaluate the impact of local efforts or determine their community's level of support for potential legislation. The steps taken by a grassroots organization to conduct a public opinion survey are outlined, including methodological, analytical issues, and resource requirements. A valid survey can be completed in 4 months with minimal financial resources. Individuals willing to voluntarily administer and analyze a survey can be identified at the local level. Results of a tobacco-related public opinion survey can be instrumental in the promotion of smoke-free environments and an effective tool in attracting media coverage.
舆论追踪可能是反烟草运动的一个关键组成部分，比如在全市范围内颁布室内空气清洁立法的努力。在当地致力于推广无烟环境的基层烟草控制联盟通常包括来自广泛公共卫生领域的个人。尽管志愿者团体知识渊博，但缺乏财政资源来评估当地努力的影响或确定其社区对潜在立法的支持程度。本文概述了一个基层组织开展民意调查所采取的步骤，包括方法、分析问题和资源需求。只需极少的财政资源，一项有效的调查就能在4个月内完成。愿意自愿管理和分析调查的人员可以在当地找到。与烟草相关的民意调查结果有助于推广无烟环境，也是吸引媒体报道的有效工具。
