Carter Owen B J
Centre for Behavioural Research in Cancer Control, Curtin University of Technology, Western Australia, Australia.
Health Promot J Austr. 2006 Apr;17(1):5-11. doi: 10.1071/he06005.
The aim of this paper is to provide an accessible overview of research literature on the link between childhood obesity and food advertising on Australian television.
A systematic review of current medical, public health, psychological and marketing research literature surrounding the topics of childhood obesity and television food advertising, with emphasis on Australian data.
Childhood obesity rates have tripled since 1985, mirrored by increases in consumption of energy-dense foods. Energy-dense food advertising is ubiquitous in children's television programming, but children's ability to perceive the commercial intent of advertisements only emerges gradually as a function of age. Until such time, children are trusting, and hence vulnerable, to food advertising, influencing their desires and purchase requests to parents. There is robust evidence to suggest that television viewing and childhood obesity are related. However, the direction of causation and specific contribution of food advertising remains equivocal. Moreover, the link between television and childhood obesity is surprisingly weak, with only a small independent effect size (approximately 1%).
Television food advertising seems to have only a very small, indirect link to childhood obesity.
本文旨在对澳大利亚电视上儿童肥胖与食品广告之间联系的研究文献进行通俗易懂的综述。
对围绕儿童肥胖和电视食品广告主题的当前医学、公共卫生、心理学和市场营销研究文献进行系统综述，重点关注澳大利亚的数据。
自1985年以来，儿童肥胖率增长了两倍，与此同时，高能量食品的消费量也在增加。高能量食品广告在儿童电视节目中无处不在，但儿童对广告商业意图的认知能力只是随着年龄的增长而逐渐显现。在此之前，儿童容易轻信他人，因此容易受到食品广告的影响，进而影响他们向父母提出的欲望和购买请求。有充分的证据表明看电视与儿童肥胖有关。然而，因果关系的方向以及食品广告的具体作用仍不明确。此外，电视与儿童肥胖之间的联系出人意料地微弱，只有很小的独立效应量（约1%）。
电视食品广告似乎与儿童肥胖只有非常小的间接联系。
