加拿大烟草营销的未来。
The future of tobacco marketing in Canada.
作者信息
Auger Nathalie, Raynault Marie-France
机构信息
Institut national de santé publique du Québec, Department of Social and Preventive Medicine, Université de Montréal.
出版信息
Can J Public Health. 2005 Jul-Aug;96(4):278-80. doi: 10.1007/BF03405163.
With the advent of the Tobacco Act, tobacco marketing is now severely restricted in Canada. This article considers how the tobacco industry may conduct future marketing in order to circumvent the Tobacco Act. Past tobacco marketing strategies are discussed in light of how such strategies could be used in future marketing campaigns. In addition, this article highlights the need for private industries unrelated to tobacco to conduct socially responsible advertising so as to avoid inadvertently promoting tobacco.
随着《烟草法案》的出台，烟草营销如今在加拿大受到严格限制。本文探讨了烟草行业未来可能如何开展营销活动以规避《烟草法案》。根据过去的烟草营销策略在未来营销活动中可能的应用方式进行了讨论。此外，本文强调与烟草无关的私营企业有必要开展对社会负责的广告宣传，以避免无意中促进烟草消费。
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