Mehrotra Ateev, Grier Sonya, Dudley R Adams
Department of Health Care Policy, Harvard Medical School, Brigham and Women's Hospital, Boston, Massachusetts, USA.
Health Aff (Millwood). 2006 May-Jun;25(3):759-65. doi: 10.1377/hlthaff.25.3.759.
Medicare beneficiaries are now facing advertising from an unprecedented number of health plans that are offering prescription drug coverage. Previous Medicare managed care efforts have been undermined by risk selection, the practice of enrolling healthier and therefore less costly patients. In this study we explore how the content of health plan advertising is related to the competitiveness of the health plan market. We find that increased competition is associated with greater use of advertising that targets healthier patients.
