Becker Daniel G
Department of Otolaryngology--Head and Neck Surgery, University of Pennsylvania, Hershey, USA.
Facial Plast Surg. 2006 Feb;22(1):70-4. doi: 10.1055/s-2006-939955.
The Internet has become an important avenue for facial plastic surgeons to make potential patients aware of their practice. It is important for the facial plastic surgeon to understand how the Internet is used by patients and how it can complement a physician's practice. The website unavoidably has a marketing aspect. Although there are no statistics available, certainly a substantial number of patients use the Internet as a primary source for both learning about cosmetic surgical procedures and also to locate a physician. A practice website can provide potential patients with important logistical information; it also provides an opportunity to educate the potential patient about the surgical procedures provided. A website can be an important aspect of the overall practice image. An increasing number of individuals visit the website of their physician or potential physician, so it is important that attention is given to this aspect of a practice.
互联网已成为面部整形外科医生让潜在患者了解其业务的重要途径。面部整形外科医生了解患者如何使用互联网以及互联网如何辅助医生的业务非常重要。网站不可避免地具有营销方面的作用。尽管没有可用的统计数据，但肯定有相当数量的患者将互联网作为了解美容外科手术以及寻找医生的主要信息来源。一个业务网站可以为潜在患者提供重要的后勤信息；它还提供了一个向潜在患者介绍所提供手术程序的机会。网站可以是整体业务形象的一个重要方面。越来越多的人会访问他们的医生或潜在医生的网站，因此重视业务的这一方面很重要。
