Hyland A, Wakefield M, Higbee Cheryl, Szczypka G, Cummings K M
Department of Health Behavior, Roswell Park Cancer Institute, Elm.arlton Streets, Buffalo, NY 14263, USA.
Health Educ Res. 2006 Jun;21(3):348-54. doi: 10.1093/her/cyl048. Epub 2006 Jun 1.
The objective of this study was to assess the relationship between exposure to state-sponsored anti-tobacco advertising and smoking cessation. Cessation rates in 2001 among a cohort of 2061 smokers who participated in the Community Intervention Trial for Smoking Cessation between 1988 and 1993 and completed a follow-up survey in 2001 were merged with 2000-01 television advertising exposure data from Nielsen Media Research. The relative risk for quitting was estimated to be 10% higher for every 5000 units of exposure to state anti-tobacco television advertising over the 2-year period, although this did not quite achieve statistical significance. The association was even larger among those who reported that the level of information in the media about the dangers of smoking had increased 'a lot' between 1993 and 2001 (RR = 1.19, 95% CI = 1.03-1.38). These data are consistent with the finding that increased exposure to state anti-tobacco media increases smoking cessation rates.
本研究的目的是评估接触国家资助的反烟草广告与戒烟之间的关系。将1988年至1993年间参加社区戒烟干预试验并于2001年完成随访调查的2061名吸烟者队列在2001年的戒烟率与尼尔森媒体研究公司提供的2000 - 2001年电视广告曝光数据相结合。估计在这两年期间，每接触5000单位的国家反烟草电视广告，戒烟的相对风险会高出10%，尽管这一结果未完全达到统计学显著性。在那些报告1993年至2001年间媒体关于吸烟危害的信息水平“大幅”增加的人群中，这种关联甚至更大（相对风险 = 1.19，95%置信区间 = 1.03 - 1.38）。这些数据与以下发现一致，即增加接触国家反烟草媒体会提高戒烟率。
