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艾滋病健康教育海报的定性评估。一种健康教育材料的快速评估方法。

Qualitative evaluation of an AIDS health education poster. A rapid assessment method for health education materials.

作者信息

Evian C R, Ijsselmuiden C B, Padayachee G N, Hurwitz H S

机构信息

Johannesburg City Health Department.

出版信息

S Afr Med J. 1990 Nov 3;78(9):517-20.

PMID:1700480
Abstract

In January 1989, the Johannesburg City Health Department developed an AIDS education poster. The poster was adapted from a cartoon in the Sowetan newspaper and was formally evaluated before its final production. As a result of this evaluation further editing and restructuring of the poster proved necessary. The methodology used in the evaluation is outlined, and some of the findings that emerged during the evaluation are discussed, since few formal evaluations of health education material seem to have been documented in South Africa. This study highlights the importance of formative evaluation of printed health educational media by a sample of the target audience before production and distribution.

摘要

1989年1月,约翰内斯堡市卫生部门制作了一张艾滋病教育海报。该海报改编自《索韦坦报》上的一幅漫画,并在最终制作前进行了正式评估。评估结果表明,有必要对海报进行进一步编辑和调整。本文概述了评估中使用的方法,并讨论了评估过程中出现的一些结果,因为南非似乎很少有关于健康教育材料正式评估的记录。本研究强调了在制作和分发之前,由目标受众样本对印刷健康教育媒体进行形成性评估的重要性。

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