Behavioral research suggests that Westerners focus more on objects, whereas East Asians attend more to relationships and contexts. We evaluated the neural basis for these cultural differences in an event-related fMRI study. East Asian and American participants incidentally encoded pictures of (1) a target object alone, (2) a background scene with no discernable target object, and (3) a distinct target object against a meaningful background. Americans, relative to East Asians, activated more regions implicated in object processing, including bilateral middle temporal gyrus, left superior parietal/angular gyrus, and right superior temporal/supramarginal gyrus. In contrast to the cultural differences in object-processing areas, few differences emerged in background-processing regions. These results suggest that cultural experiences subtly direct neuralactivity, particularly for focal objects, at an early stage of scene encoding.