Frisby Cynthia M
Missouri School of Journalism, University of Missouri--Columbia, Columbia, Missouri 65211, USA.
Facial Plast Surg. 2006 Aug;22(3):175-9. doi: 10.1055/s-2006-950174.
The purpose of this research project was to investigate the relationship between skin color and level of perceived physical attractiveness. Previous research suggested that skin color plays an important role in how we perceive an individual's physical attractiveness. The current study was conducted to determine how influential the role of race is on perceptions of physical attractiveness. In this study, 79 subjects were asked to evaluate images of potential endorsers to be used in an upcoming advertising campaign. The images were those of females of varying skin tones. Data were then collected and analyzed to determine whether skin tone and level of skin color can in fact influence the physical attractiveness stereotype.
本研究项目的目的是调查肤色与感知到的身体吸引力水平之间的关系。先前的研究表明，肤色在我们如何感知一个人的身体吸引力方面起着重要作用。当前的研究旨在确定种族因素在身体吸引力认知方面的影响程度。在这项研究中，79名受试者被要求评估即将到来的广告活动中潜在代言人的形象。这些形象是不同肤色女性的照片。然后收集并分析数据，以确定肤色和肤色程度是否实际上会影响身体吸引力的刻板印象。
