Yom Young-Hee, Yee Jung Ae
Department of Nursing, Chung Ang University, Seoul, Korea.
Stud Health Technol Inform. 2006;122:880.
Although health information is one of the most frequently sought subjects on the Internet, little research has been performed in this area. This study was designed to examine the use of the Internet for health information by the consumers. A questionnaire was administered to a sample of 212 consumers who were using health care. Only small percentages of the consumers accessed the Internet for health information. This result indicates that different marketing strategies based on geographic characteristics should be developed for consumers who wish to get health care information.
尽管健康信息是互联网上最常被搜索的主题之一，但该领域的研究却很少。本研究旨在调查消费者对互联网健康信息的使用情况。对212名正在接受医疗保健的消费者样本进行了问卷调查。只有一小部分消费者通过互联网获取健康信息。这一结果表明，对于希望获取医疗保健信息的消费者，应根据地理特征制定不同的营销策略。
