圣诞节（不允许进行品牌替换）。
Xmas (brand substitution not permitted).
作者信息
Bromley Jonathan, Buckley Nicholas A
机构信息
Department of Clinical Pharmacology and Toxicology, Canberra Hospital, Canberra, ACT. jonathan.bromleyATact.gov.au
出版信息
Med J Aust. 2006;185(11-12):687. doi: 10.5694/j.1326-5377.2006.tb00767.x.
OBJECTIVE
To study drug prescribing by brand name versus generic name in an Australian teaching hospital.
RESULTS
Overall, 53% of drugs were prescribed by brand name. Brand names were preferred when they were shorter and easier to remember and spell, when there was only one brand on the market, and when the brand name ended in an x.
CONCLUSION
Doctors might be encouraged to prescribe generically if generic names were devised using the same principles marketers use for devising brand names.
目的
研究澳大利亚一家教学医院中使用商品名与通用名开处方的情况。
结果
总体而言，53%的药物是用商品名开的处方。当商品名较短且易于记忆和拼写、市场上只有一个品牌以及商品名以字母x结尾时，更受青睐。
结论
如果通用名的设计采用营销人员用于设计商品名的相同原则，或许可以鼓励医生开通用名处方。
Zotero 插件