Woods D R, Davis D, Westover B J
Office of the Deputy Director, Centers for Disease Control, Atlanta, GA 30333.
Public Health Rep. 1991 Nov-Dec;106(6):616-22.
During the 1987-90 period, five phases of new AIDS information materials were released to the general public in the ARTA campaign, including a national mailer. The five were "General Awareness: Humanizing AIDS" in October 1987, "Understanding AIDS," the national mailout, April 1988, "Women at Risk/Multiple Partner, Sexually Active Adults," October 1988, "Parents and Youth," May 1989, and "Preventing HIV Infection and AIDS: Taking The Next Steps," July 1990. From planning to implementation to evaluation, ARTA is based on well-established theory and practice. Initially, the campaign was a response to an immediate crisis. It has evolved into the deliberate and systematic development of objectives to combat a chronic problem. ARTA represents one of the most comprehensive formative research processes in the history of public service campaigns. The dynamic process of carefully developing each new phase to include such important entities as State and local health agencies and community-based organizations is at least as important as the quality of the end materials. The objectives of each new phase are based on the needs of the public and of specific audiences. Maximum input from all relevant constituencies is obtained to ensure that they support the campaign's objectives and implementation strategy.
在1987年至1990年期间，艾滋病警惕与预防行动（ARTA）向公众发布了五个阶段的新艾滋病信息材料，包括一份全国性邮件。这五个阶段分别是：1987年10月的“大众认知：使艾滋病人性化”；1988年4月的“了解艾滋病”全国性邮件；1988年10月的“高危女性/多性伴、性活跃成年人”；1989年5月的“父母与青少年”；以及1990年7月的“预防艾滋病毒感染和艾滋病：采取下一步行动”。从规划到实施再到评估，艾滋病警惕与预防行动基于成熟的理论和实践。最初，该行动是对紧迫危机的回应。它已演变为针对慢性问题，精心制定目标并系统推进。艾滋病警惕与预防行动代表了公共服务宣传活动史上最全面的形成性研究过程之一。精心设计每个新阶段，将州和地方卫生机构以及社区组织等重要实体纳入其中的动态过程，至少与最终材料的质量同样重要。每个新阶段的目标都基于公众和特定受众的需求。从所有相关群体获取最大程度的投入，以确保他们支持该行动的目标和实施策略。
