品牌的内涵是什么？
What's in a brand?
作者信息
Quinn Candace
机构信息
Brand=Experience Consultants, McLean, VA, USA.
出版信息
Trustee. 2007 May;60(5):30-2, 1.
PMID:17539576
Abstract
Strategic Planning: When your hospital's name is synonymous with your highest goals, you may have achieved "branding" success.
摘要
战略规划
当你医院的名字成为你最高目标的代名词时，你可能就实现了“品牌塑造”的成功。
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