Seitz Shannon J, Lord Charles G, Taylor Cheryl A
Texas Christian University, Fort Worth, Texas 76129, USA.
Pers Soc Psychol Bull. 2007 Jul;33(7):933-47. doi: 10.1177/0146167207301025. Epub 2007 Jun 1.
The research examined an additional proposed moderator of the attitude-behavior relationship: the activity level of emotions associated with an attitude object. In Experiment 1, participants who self-generated active rather than passive emotions as being associated with gay men displayed greater attitude-behavior consistency in hiring recommendations for a gay job applicant, as did participants who rated active rather than passive experimenter-provided emotions as being associated with gay men. In Experiment 2, participants who were instructed to associate active rather than passive emotions with gay men subsequently displayed greater attitude-behavior consistency in similar hiring recommendations. It is suggested that future research on the affective component of attitudes might benefit from going beyond consideration of whether the associated emotions entail displeasure or pleasure.
与态度对象相关的情感活动水平。在实验1中，那些自我产生与男同性恋者相关的积极而非消极情感的参与者，在为一名同性恋求职者提供招聘建议时表现出更高的态度-行为一致性，那些将实验者提供的与男同性恋者相关的积极而非消极情感进行评分的参与者也是如此。在实验2中，被指示将积极而非消极情感与男同性恋者联系起来的参与者，随后在类似的招聘建议中表现出更高的态度-行为一致性。研究表明，未来关于态度情感成分的研究可能会受益于超越对相关情感是否带来不悦或愉悦的考量。
